In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Kevin Kelley, Co-Founder of Shook Kelley, to explore the future of grocery through the lens of emotional science, design, and human connection.

They uncover how smell, sensory engagement, and behavior architecture influence consumer decision-making — and why successful grocers are moving beyond convenience to create meaningful, community-driven experiences.

From emotional shopping habits to the psychology of retail design, this conversation reveals how grocery stores can evolve into spaces that inspire loyalty, belonging, and purpose.

🎙️ Hosted by: George Goodwin — 4th-Generation Grocer & Founder of Innovar Agency
🎧 Guest: Kevin Kelley — Retail Design Expert & Co-Founder of Shook Kelley

Chapters

00:00 Introduction to Grocery Podcasting and Community Impact

02:46 The Importance of Local Grocery Stores

05:29 Consumer Behavior and Emotional Shopping

08:08 The Role of Community in Retail

10:47 The Evolution of Retail Design

13:26 The Need for Human Connection

16:23 Understanding Consumer Experience

18:47 The Power of Sensory Engagement

22:03 Behavior Architecture in Retail

24:11 Creating Meaningful Retail Experiences

27:03 The Future of Grocery Stores

29:47 Final Thoughts and Advice for Grocers

Takeaways

• Grocery stores serve as community hubs, providing more than just products.
• Emotional connections drive consumer purchasing decisions.
• Local grocery stores are vital for community engagement and support.
• Designing retail spaces should focus on enhancing human interaction.
• Sensory experiences, especially smell, play a crucial role in shopping.
• Consumers are seeking meaningful experiences over mere convenience.
• The future of retail lies in creating spaces that foster connection.
• Understanding consumer behavior is key to successful retail design.
• Community events can enhance customer loyalty and engagement.
• Retailers must adapt to the changing landscape of consumer expectations.

Key Words and Topics:

future of grocery, grocery podcast, george goodwin, kevin kelley, shook kelley, grocery design, sensory retail, emotional shopping, consumer behavior, behavior architecture, human connection, retail innovation, grocery trends 2025, local grocery stores, sensory engagement, retail design psychology, meaningful experiences, grocery community

Sponsor:

⁠https://www.enjoykobu.com⁠

🔗 Links & Resources🎙️ GroceryPulse Podcast

• Podcast Home: https://grocerypulse.com

• Listen to More Episodes: https://grocerypulse.com/podcast

• Read the GroceryPulse Blog: https://grocerypulse.com/blog

• Watch All Episodes on YouTube: https://www.youtube.com/@grocerypulse

• Follow on Instagram: https://www.instagram.com/innvoarrocerypulse

• Website: https://www.innovaragency.com

• About Kevin Kelley: https://www.kevinervinkelley.com/about

• Shook Kelley Official Website: https://www.shookkelley.com

• Shook Kelley Instagram: https://www.instagram.com/shookkelley