Image Pointe - The Fabric of America

Grit Nation

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3+ y ago 31:42

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Welcome to Grit Nation.
I’m Joe Cadwell the writer, producer and host of the show and in this episode, I have the pleasure of speaking with Josh Ruyle from Image Pointe and Dignity Apparel both based in Waterloo, Iowa.

Though I originally went into this conversation with the intent of discussing union printed apparel, I came away with a greater understanding of the socio-economic impact companies like Image Pointe can have in rural American communities.

We’ll open our conversation by discussing the humble beginnings of Image Point, once known as Back Alley Printers, and how Josh together with his wife and co-owner Beth, continue on the proud legacy that her parents started in the 1970’s.

We’ll then learn how the Ruyle's, put their experience of working overseas to alleviate poverty and suffering in developing economies, to use here in the US.

Next, we’ll unpack the Image Pointe mission statement, of “existing to create dignified, life-changing jobs” as Josh explains the difference and importance of not just having a job, but actually having a “good job”.

Later, we’ll look into the relationship Image Pointe has with over 3000 union affiliates across the US and Canada and what it takes to create original, high-quality, logos and designs.

And we’ll end our conversation by understanding how the recognition of environmental and human rights abuses in the global garment industry led to the creation of Dignity Apparel, an all-American clothing line.

After this episode be sure to visit the show notes to find more information to help you dive deeper into the subject.
The Show Notes
Image Pointe
https://www.imagepointe.com/
Dignity Apparel
https://dignityapparel.com/
Union Home Plus
Union Home Plus helps union members save money when they buy, sell, or finance their home.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Chapters

1. Intro (00:00:00)

2. Origin Story (00:01:46)

3. Company Values (00:03:24)

4. Logo Design (00:07:53)

5. Local 271 Promo (00:12:27)

6. Printing Techniques 101 (00:13:09)

7. Supply Chain Issues (00:16:53)

8. Dignity Apparel (00:19:08)

9. Socio-economic impact (00:21:05)

10. Looking into the future (00:23:55)

41 episodes

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