In this episode of The Greenbook Podcast, host Karen Lynch sits down with Daniel Wu, Founder and CEO of Nimbly Research and a 2025 Future List honoree. Daniel shares his journey from digital marketing to founding a research firm, driven by a desire to challenge industry norms and push for more inclusive methodologies.

They discuss his approach to entrepreneurship, creative problem-solving, and how Nimbly is pioneering innovative ways to reach underrepresented audiences. Daniel also opens up about leadership, mental health, and the importance of fostering a workplace culture that values curiosity and well-being. Tune in for an inspiring conversation about rethinking traditional research practices and embracing change in the insights industry.

Topics Covered:

• Daniel Wu’s transition from digital marketing to market research
• The inspiration behind founding Nimbly Research
• Rethinking traditional recruitment and data collection methods
• How to foster a culture of innovation and curiosity in research
• The importance of inclusivity and reaching underrepresented voices
• Entrepreneurial lessons and challenges of launching a business
• Leadership, mental health, and work-life balance
• The evolving role of AI in research

• Learn more about Nimbly Research

Many thanks to Daniel Wu for joining the show. Thanks also to our production team and our editor at Big Bad Audio.