What if upgrading your client base could transform not only your law practice but also your life? On this episode of Great Practice, Great Life, attorney Chris Murphy shares how he implemented a client upgrade system and it reshaped his practice and personal life. At first, Chris admits he was hesitant about some of the strategies suggested to him. Moving to flat fees? Saying no to certain clients? Narrowing his focus to a niche practice? It all felt risky. Yet once he committed, those choices became the very foundation of his growth.

Chris opens up about what happened next: better clients, stronger cases, and a practice that finally aligned with the life he wanted to live. He explains how this client upgrade system wasn’t just about revenue, once he identified the “why” of doing what he does, that deeper purpose rippled out in both his work, community and his personal life.

Together, Steve and Chris walk through a four-step process any lawyer can use to refine their practice. They show how to set meaningful goals and align them with the life you want. Chris explains how adopting flat-fee pricing simplified his practice. It reduced stress and created healthier client relationships. He also shares how shifting his focus outward changed everything. He moved from just managing cases to truly serving clients, teams, and his community. That shift helped his firm grow and gave him clarity, confidence, and balance in life.

If you’ve ever wondered what might happen if you let go of the “old way” of practicing law and embraced new strategies, this conversation is your roadmap. Chris’s story proves that when you define your why and commit to bold changes, transformation follows — in your firm and far beyond it.

In this episode, you will hear:

• Transforming law practice through strategic client upgrades and personal growth
• Four-step process for upgrading clients to enhance profitability and quality
• Embracing unconventional methods like flat fees and innovative pricing models
• Importance of establishing a niche and saying no to unsuitable work
• Aligning personal and professional goals for a fulfilling and balanced life
• Empowering teams by articulating a compelling “why” and value proposition
• Overcoming self-doubt, embracing change, and effective time management

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Supporting Resources:

• Chris Murphy: atticusadvantage.com/team/chris-murphy
• Scalli Murphy Law, P.C.: www.scallimurphy.com
• Denise Cullen: atticusadvantage.com/team/denise-cullen
• Mark Metzger: atticusadvantage.com/team/mark-metzger
• The Secrets to Becoming an 8-Figure Attorney with Craig Goldenfarb: atticusadvantage.com/podcast/the-secrets-to-becoming-an-8-figure-attorney-with-craig-goldenfarb
• Referral Marketing Secrets to Scale Your Law Firm with Craig Goldenfarb: atticusadvantage.com/podcast/referral-marketing-secrets
• The Money-Making Power of Personal Relationships with Colleen Goldenfarb: atticusadvantage.com/podcast/money-making-personal-relationships
• Greenlights by Matthew McConaughey: www.amazon.com/Greenlights-Matthew-McConaughey/dp/0593139135
• My Great Life Focus: atticusadvantage.com/books/my-great-life-focus
• Subscribe to the Atticus Newsletter
• Team Leader Certification Program: atticusadvantage.com/law-firm-team-leader-certification
• Workshop: A Roadmap for Law Firm and Personal Success Three Dates/Locations to Choose From:
  • September 15 – Westlake Village, CA atticusadvantage.com/workshops/roadmap-for-success-091525
  • October 3 – Houston, TX atticusadvantage.com/workshops/roadmap-for-success-houston
  • October 10 – Atlanta, GA atticusadvantage.com/workshops/roadmap-for-success-atlanta

If there’s a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.