The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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Marketing Attribution 101
M4A•Episode home
Manage episode 215765891 series 2300793
Content provided by Grazitti Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grazitti Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Justifying marketing budgets is a tale as old as time. You need just the right marketing attribution model to know what works best for you. Tune into this crisp podcast episode, "Marketing Attribution 101" where our marketing pros discuss just how you could make your marketing attribution life easier.
…
continue reading
14 episodes
M4A•Episode home
Manage episode 215765891 series 2300793
Content provided by Grazitti Interactive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grazitti Interactive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Justifying marketing budgets is a tale as old as time. You need just the right marketing attribution model to know what works best for you. Tune into this crisp podcast episode, "Marketing Attribution 101" where our marketing pros discuss just how you could make your marketing attribution life easier.
…
continue reading
14 episodes
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