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Most brands are telling the right story—but at the wrong time. In this episode, Adam breaks down the Customer Awareness Matrix, a simple framework for aligning your content with the five key stages of buyer awareness: unaware, problem aware, solution aware, product aware, and most aware.

He explains the exact type of story you need to tell at each stage—origin, problem, solution, product, and offer—and why skipping steps is killing your conversions. You’ll learn how to craft messaging that actually maps to where your customer is mentally in the funnel, not just demographically.

Whether you’re running UGC, paid social, TV, or email, this episode helps you stop guessing and start scaling creative that works. Plus: the #1 book every marketer should read if they want to master messaging (hint: it’s not cheap, but it’s worth every penny).

🎯 If you spend $10k/month or more on ads, grab the free Creative Audit Cheat Sheet (link in bio) and see how your brand stacks up.

Thanks for listening to the Grab Your Assets podcast—where marketing strategy, content engines, and dad-preneur chaos all collide.

This show is for CPG brands, founders, and creatives who want to scale profitably without losing their minds. Whether I’m deep-diving into messaging strategy, roasting ad trends, or ranting about what it’s like building a business on zero sleep and toddler snacks… you’re getting the real deal here.

⚡ If you’re spending over $10K/month on ads and want a fresh set of eyes on your creative, grab my free Creative Audit Cheat Sheet—a no-fluff resource to help you find the gaps, fix the messaging, and scale with confidence.

👉 grabyourassets.com

Email me at [email protected]

📍 Based in St. George, Utah—serving brands up and down the I-15 corridor (and beyond).

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Instagram: @grabyourassets

LinkedIn: Adam Garceau

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