Diagnose Before You Deploy: The Strategy Most Marketers Skip Grab Your Assets podcast

Diagnose Before You Deploy: The Strategy Most Marketers Skip

7d ago 33:46

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Welcome back to the Grab Your Assets Podcast. In this episode, Adam breaks down what most CPG brands—and agency bros—get completely wrong about strategy: they skip straight to tactics.

This isn’t another “just post more UGC” episode. We’re talking real strategy rooted in Ritson’s four-step framework: Diagnosis, Strategy, Tactics, and Measurement. You’ll learn why running ads without a proper diagnosis is like prescribing meds without a patient. And why most performance plateaus are just symptoms of a deeper positioning problem.

You’ll also get Adam’s take on:

LTV:CAC and what that ratio should look like (hint: it’s not 1:1)
How segmentation, targeting, and positioning (STP) should drive your content, not the other way around
Why most marketers copy the category leader instead of carving their own lane
The content strategy mix you actually need (hint: 60% brand, 40% performance)

🎯 If you’re running ads without a brand strategy—or have a brand without a clear category position—this episode will slap you back into focus.

🎁 Download the Free Creative Audit Cheat Sheet to find the whitespace, fix your messaging, and start scaling smarter:

👉 Creative Audit Cheat Sheet

📁 Check out Adam’s portfolio + client reel:

👉 Portfolio + Video Reel

Thanks for listening to the Grab Your Assets podcast—where marketing strategy, content engines, and dad-preneur chaos all collide.

This show is for CPG brands, founders, and creatives who want to scale profitably without losing their minds. Whether I’m deep-diving into messaging strategy, roasting ad trends, or ranting about what it’s like building a business on zero sleep and toddler snacks… you’re getting the real deal here.

⚡ If you’re spending over $10K/month on ads and want a fresh set of eyes on your creative, grab my free Creative Audit Cheat Sheet—a no-fluff resource to help you find the gaps, fix the messaging, and scale with confidence.

👉 grabyourassets.com

Email me at [email protected]

📍 Based in St. George, Utah—serving brands up and down the I-15 corridor (and beyond).

📲 Follow along:

Instagram: @grabyourassets

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5 episodes