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507 / 中国超级 App「美团」:极度的便利 vs 混乱的用户体验 - China Super App Chaos

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Manage episode 505019405 series 2813254
Content provided by Bear Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bear Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

美团是中国最典型的「全能型」超级应用:叫外卖、打车、租电动车,甚至借个充电宝,只需扫一扫。它背靠 **7.7 亿月活用户、300 万骑手** 的强大物流网络,覆盖的场景之广令人惊叹;但其界面设计,却如迷宫般复杂——弹窗、促销、直播横飞,令人眼花缭乱。在这期内容中,我将边用边讲:现场扫码借了一个充电宝,花了 ¥2 元,然后从设计角度拆解——我*为什么*深爱这种「一切随手可得」的便利感,同时又*痛恨*它那混乱无章的界面体验。

你将学到:

- 网络效应如何让一个服务演化成超级 App

- 美团的设计问题在哪里——以及如何避免在你自己的产品中重蹈覆辙

- 关于支付流程、信息架构、功能膨胀的实用产品设计经验

无论你是产品设计师、创业者还是科技爱好者,这期内容都将带来新鲜的启发:关于中国式的便利经济、超级 App 的战略逻辑、以及用户体验的权衡之道。


Support this podcast at — https://redcircle.com/beartalk/donations
  continue reading

508 episodes

Artwork
iconShare
 
Manage episode 505019405 series 2813254
Content provided by Bear Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bear Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

美团是中国最典型的「全能型」超级应用:叫外卖、打车、租电动车,甚至借个充电宝,只需扫一扫。它背靠 **7.7 亿月活用户、300 万骑手** 的强大物流网络,覆盖的场景之广令人惊叹;但其界面设计,却如迷宫般复杂——弹窗、促销、直播横飞,令人眼花缭乱。在这期内容中,我将边用边讲:现场扫码借了一个充电宝,花了 ¥2 元,然后从设计角度拆解——我*为什么*深爱这种「一切随手可得」的便利感,同时又*痛恨*它那混乱无章的界面体验。

你将学到:

- 网络效应如何让一个服务演化成超级 App

- 美团的设计问题在哪里——以及如何避免在你自己的产品中重蹈覆辙

- 关于支付流程、信息架构、功能膨胀的实用产品设计经验

无论你是产品设计师、创业者还是科技爱好者,这期内容都将带来新鲜的启发:关于中国式的便利经济、超级 App 的战略逻辑、以及用户体验的权衡之道。


Support this podcast at — https://redcircle.com/beartalk/donations
  continue reading

508 episodes

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