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Google Ads Changed. Are YOU Keeping Up? (Local Service Ads Secrets Unlocked) π€«
Manage episode 513407206 series 3490507
Join Henry Heredia, Director of Product Development, and Digital Marketing Specialist Melanie Montaagudo from OMG National as they dive into the evolving world of Google Ads and Local Service Ads. Discover how the digital marketing landscape has transformed, what clients are experiencing, and the essential strategies businesses need to stay competitive and drive profitable leads. From understanding the "pay-to-play" reality of search results to leveraging comprehensive product stacks, Henry and Melanie share expert insights for sustained growth.
Chapters & Titles
0:00 π Welcome: Google Ads & Local Service Ads Discussion
0:30 π The Evolving Google Ads Landscape
1:09 π₯ Increased Competition & Lead Challenges
2:34 π° Pay-to-Play: Sponsored Ads on Google Search
3:41 π Beyond Search: Display & Retargeting Explained
6:26 πΈ Rising Lead Costs & Understanding ROI
9:29 β¨ User Experience: Outranking Just Ad Spend
12:03 β€οΈ Google's Priority: User Experience is Key
12:44 π οΈ The Ideal Home Service Product Stack
16:14 β Final Advice: Trust, Patience & Smart Investment
Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com
Chapters
1. Money Isnβt Everything (00:00:00)
2. Todayβs Google Ads Landscape (00:00:58)
3. SERP Is Now PayβtoβPlay (00:03:06)
4. Beyond Search: Display, Retargeting, PMax (00:04:26)
5. Following Users Across Platforms (00:06:41)
6. Rising Lead Costs And Why (00:08:23)
7. Lowering Costs With Quality And UX (00:10:27)
8. Budget Limits And User Experience (00:12:43)
9. The Ideal Home Services Stack (00:14:06)
10. Trust, Patience, And ROI Mindset (00:16:58)
28 episodes
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