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Our sustainability and communications experts from across Europe gather for a special Good Geist roundtable discussion at the offices of our Rome agency, Silverback.

We talk about our relationship with the natural world, how traditional economic models fail us and about the frameworks that place planetary boundaries as the foundation upon which our societies and economies must operate. Urban sustainability emerges as a vibrant topic, with our roundtable sharing experiences from cities across Europe. "Cities are the point where politics meets reality," notes one expert, describing the challenges of implementing sustainable transport and energy systems when faced with immediate citizen feedback. The group emphasises that effective communication must help people visualise possibilities: "If you don't know what is possible, you don't know that you want it."
From playful campaigns that engage children to finding joy in nature, we explore how positive emotions aren't just personally sustaining but essential for effective change-making. As Michael from TippingPoints beautifully summarises: "Flood the city with confidence" rather than despair.
Join us for this thoughtful group conversation that weaves together multiple perspectives on building a better future.

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