Marketing doesn't have to be overwhelming. That's the refreshing message Holly Fisher, founder of Fisher Creative Marketing, brings to this episode of the Good Neighbor Podcast. Drawing from her background as a newspaper journalist, Holly shares how she pivoted to marketing after the 2008 economic downturn, transforming a career setback into a thriving business that's been helping small companies navigate their marketing journeys for nearly 14 years.
Holly cuts through the noise of modern marketing with clarity and purpose. "There's a million different ways you can go, and many businesses think they can do a lot themselves," she explains, before cautioning against what she calls "spaghetti marketing" – randomly trying tactics without strategy. Instead, she advocates for building strong foundations with professional guidance, particularly for businesses that have outgrown DIY approaches and need strategic direction to generate meaningful leads and growth.
As a certified StoryBrand marketing consultant and unreasonable hospitality coach, Holly specializes in helping established small businesses and solopreneurs who've been operating for several years but have hit plateaus in their marketing effectiveness. She works closely with clients on website revamps, email marketing campaigns, and creating customer experiences that become competitive advantages. Holly's journalism background shines through in her ability to interview business owners, distill complex information, and craft compelling narratives that connect with target audiences.
Ready to move beyond marketing confusion? Schedule a free discovery call at fisher-creative.com and see how Holly can help transform your approach from random tactics to strategic growth.