Ever wondered what happens when mental health professionals decide to create the counseling practice they've always dreamed of? Skip Mauney sits down with Brittany Krakow and Hilary Musgrove, founders of True North Counselors in Abingdon, Virginia, who are revolutionizing mental health care by prioritizing both client outcomes and therapist wellbeing.
The conversation reveals a refreshing philosophy rarely discussed in healthcare: therapists who feel supported provide better care for their clients. With their impressive 100% staff retention rate, Brittany and Hilary demonstrate how valuing employees translates to exceptional client experiences. "We've worked places where the client matters... but then the employee doesn't get as much care and focus," Hilary explains, "and they're the ones carrying the client on their journey."
Beyond their innovative business model, the founders tackle dangerous mental health misconceptions head-on. They warn against the rise of "pop psychology" on social media platforms like TikTok and Instagram, where oversimplified self-diagnosis tools can lead people astray. Instead, they advocate for evidence-based approaches delivered by their team of six specialized counselors who serve individuals, couples, families, and children with diverse needs including autism, trauma, and relationship challenges.
Perhaps most compelling is their perspective on hardship and healing. When asked about personal challenges, they emphasize that connection and community form the foundation of resilience. "The most important thing... that is most helpful in overcoming [hardship] is community and connection," Hilary shares, highlighting the universal nature of struggle and the power of human support. Ready to experience a different approach to mental health care? Visit truenorthcounselorsva.com or text 276-207-8321 to begin your journey.