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Ep.343 You Need an Enemy: Why “Being Nice” Kills Your Brand

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Manage episode 521310024 series 3602431
Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Brands that try to please everyone end up invisible. “Nice” feels safe, but it’s beige. It’s wallpaper. It’s forgettable. When you aim for universal approval, you strip out the very thing that would make people choose you—and defend you.

Great brands don’t just stand for something. They stand against something. Not a person—an idea. The status quo they’re here to break. The unnecessary complexity they’re here to simplify. The burnout culture they want to replace with sanity.

An enemy gives your message teeth. It creates a narrative. It draws a line in the sand so your real audience can say, “That’s my side.” People don’t rally behind polite neutrality. They rally behind a clear point of view.

Today’s Move: Define your enemy. Ask yourself, What is the one “way it’s always been done” in my industry that I’m here to break? That answer is your story, your marketing, and your flag.

Send us a text

  continue reading

399 episodes

Artwork
iconShare
 
Manage episode 521310024 series 3602431
Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Brands that try to please everyone end up invisible. “Nice” feels safe, but it’s beige. It’s wallpaper. It’s forgettable. When you aim for universal approval, you strip out the very thing that would make people choose you—and defend you.

Great brands don’t just stand for something. They stand against something. Not a person—an idea. The status quo they’re here to break. The unnecessary complexity they’re here to simplify. The burnout culture they want to replace with sanity.

An enemy gives your message teeth. It creates a narrative. It draws a line in the sand so your real audience can say, “That’s my side.” People don’t rally behind polite neutrality. They rally behind a clear point of view.

Today’s Move: Define your enemy. Ask yourself, What is the one “way it’s always been done” in my industry that I’m here to break? That answer is your story, your marketing, and your flag.

Send us a text

  continue reading

399 episodes

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