Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
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Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Ep.325 How Spotify Turned User Data Into a Global Holiday
Manage episode 516934745 series 3602431
Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Every December, your feed turns neon—minutes listened, top artists, 2 a.m. songs on repeat. Spotify Wrapped isn’t an ad. It’s a ritual. The company took the driest data imaginable—usage logs—and turned them into you-shaped stories. Loud colors, vertical cards, meme-ready lines. Before PR even made a call, millions of users were doing the marketing for them.
Behind the confetti is pure business logic. Personalized recaps drive retention. Easy share buttons drive acquisition. Artists get their own version, tightening the creator flywheel. And the consistency—same week, every year—trains us to anticipate it. That’s not luck. That’s design.
You don’t need Spotify’s data team to copy the play. Create your own “Year With Us” ritual. Show clients or customers the tangible results they achieved with you, package it beautifully, and drop it on the same week each year. Data turns into loyalty when it becomes identity.
Today’s Move: Design a 3-to-5-slide “Your Year With Us” recap and make it your annual drop.
372 episodes
Share
Manage episode 516934745 series 3602431
Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Every December, your feed turns neon—minutes listened, top artists, 2 a.m. songs on repeat. Spotify Wrapped isn’t an ad. It’s a ritual. The company took the driest data imaginable—usage logs—and turned them into you-shaped stories. Loud colors, vertical cards, meme-ready lines. Before PR even made a call, millions of users were doing the marketing for them.
Behind the confetti is pure business logic. Personalized recaps drive retention. Easy share buttons drive acquisition. Artists get their own version, tightening the creator flywheel. And the consistency—same week, every year—trains us to anticipate it. That’s not luck. That’s design.
You don’t need Spotify’s data team to copy the play. Create your own “Year With Us” ritual. Show clients or customers the tangible results they achieved with you, package it beautifully, and drop it on the same week each year. Data turns into loyalty when it becomes identity.
Today’s Move: Design a 3-to-5-slide “Your Year With Us” recap and make it your annual drop.
372 episodes
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Similar to Good Morning, Money!
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
continue reading
Are you looking for more happiness, success and vitality in your life? Get inspired each week with wellness and performance expert, Integrative Medicine Fellow, author & keynote speaker, Kristel Bauer. Live Greatly shares empowering conversations and insights about happiness, wellness & success to support your personal and professional development. Kristel talks with top experts, leaders and inspiring individuals to help you embrace a growth mindset and excel in your work/life. Kristel then ...
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continue reading
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…
continue reading
Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both w ...
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continue reading
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The Quote of The Day Show is your daily dose of inspiration, featuring the best-of-the-best speakers and prosperity teachers. Each episode spotlights an inspiring quote and 5-10 minute motivational audio clip to help you live a life you love. Featured speakers include Bob Proctor, Lisa Nichols, Tony Robbins, Les Brown, Jim Rohn, and more. Hosted by entrepreneur and money mindset expert Sean Croxton. Follow Sean on IG, Twitter, and FB at @seancroxton. Also, subscribe to his interview podcast, ...
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Why are we so stressed & overwhelmed? Why do we have clear & compelling goals but fail to reach them? How can we want to change so desperately yet make choices that keep us from that change? Because we keep focusing on the habits we want instead of building the skill of consistency that allows us to achieve them. Consistency is a skill. It's a superpower. It isn't one-size-fits all. It unlocks any door and makes every goal achievable. A more effective, realistic approach starts here.
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