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Ep.247 The “Cognitive Load” Test: Is Your Website Confusing People?

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Manage episode 494586303 series 3602431
Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The “Cognitive Load” Test: Is Your Website Confusing People?

Every second of confusion on your site is a lost sale.
Why? Cognitive load—the mental effort it takes to figure out what you do.

If your website makes people think too hard, they bounce.

Want a fast clarity check?
Ask a stranger to visit your homepage for 10 seconds. Then ask:
👉 “What do you think this business offers?”

If they hesitate or guess wrong, it’s time to simplify:

  • Fewer words.
  • One strong CTA.
  • Crystal-clear message.

Marketing isn’t just what you say.
It’s how easily they get it.

Send us a text

  continue reading

288 episodes

Artwork
iconShare
 
Manage episode 494586303 series 3602431
Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The “Cognitive Load” Test: Is Your Website Confusing People?

Every second of confusion on your site is a lost sale.
Why? Cognitive load—the mental effort it takes to figure out what you do.

If your website makes people think too hard, they bounce.

Want a fast clarity check?
Ask a stranger to visit your homepage for 10 seconds. Then ask:
👉 “What do you think this business offers?”

If they hesitate or guess wrong, it’s time to simplify:

  • Fewer words.
  • One strong CTA.
  • Crystal-clear message.

Marketing isn’t just what you say.
It’s how easily they get it.

Send us a text

  continue reading

288 episodes

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