All businesses can experience ups and downs, and what we have to do to pull out of a slump and turn stats around can feel unnatural. In this brief GFB Appetizer John Lavenia talks about the importance of advancing promotional efforts in lean times, rather than retreating into "safety". Also, if you're in a home-based business, check out http://PredictableIncomeAcademy.com for the most comprehensive collection of how-to strategies that Tony and John have used to go to the top in multiple network marketing and direct-sales organizations.