Executives today can’t afford to hide behind their company logo. Customers want to buy from people — leaders with a point of view, a vision of the future, and the courage to show up authentically. Anthony Kennada sits down with Melissa Rosenthal (Co-founder & CEO of Outlever, former BuzzFeed, Cheddar, and ClickUp exec) to unpack the shifting role of executives on LinkedIn and beyond. They explore why visibility matters, how to balance authenticity with professionalism, and what it takes to own your brand narrative in the AI era.

Topics we cover:

– The difference between being a “creator” and an executive with a voice

– Why authenticity (without oversharing) is the new currency of trust

– How to fight — or work with — the algorithm without losing your humanity

– The evolving relationship between rented channels (like LinkedIn) and owned media

– Practical ways to prepare leaders to succeed as spokespeople on social

If you’re an executive, founder, or marketing leader wondering how to stand out online without falling into the trap of “creator culture,” this episode will give you the playbook.