Go for Donny! with Mark Koesterer – NIL vs. NCAA, Sports Marketing, and Behind-the-Scenes Stories | VIDEO + AUDIO

In this special episode of Go for Donny!, host Donny McGuire chats with Mark Koesterer—sports marketing expert and a pioneer in the Name, Image, and Likeness (NIL) space. Mark brings an inside look at Hollywood’s sports wardrobe industry, product placement in blockbuster movies, and his journey working on iconic sports films like "Moneyball" and "A League of Their Own."

We dive into the evolution of the NIL era and its impact on the NCAA, sharing first-hand stories about athlete branding, collegiate sports regulations, and real-world NIL deals. Discover what’s really happening behind the scenes as student-athletes navigate pay-for-play, boosters, collectives, and the ever-shifting landscape of college sports monetization.

But that’s not all—we go deeper into the pros, cons, and future of NIL on our after-show, “Switch to Channel 2,” where the real chatter happens. Mark and Donny discuss strategies, personal anecdotes with superstar athletes, and how universities can tap into lucrative fan engagement and content monetization.

00:00 "Switch to Channel 2 Preview"

04:26 NFL Cease and Desist Delivered

09:37 Brees' Loyalty vs. Sanchez's Flash

13:19 Athlete Brand Partnerships Challenges

14:08 Athlete Image and Vanity

20:19 Impact of NIL on College Athletes

21:27 "NIL Era: Shifting Athlete Earnings"

26:44 Learfield's Role in College Sponsorship

27:50 Maximizing Monetization in Sports Content

31:13 "Tribal Podcast & Merch Info"

Subscribe and watch the video podcast on YouTube, or listen to Go for Donny! wherever you get your podcasts. Don’t forget to check out exclusive swag and behind-the-scenes extras at gofordonny.com!

Keywords: NIL, NCAA, Name Image Likeness, Sports Marketing, College Athletics, Athlete Branding, Mark Koesterer, Donny McGuire, College Sports, Product Placement, Pay-for-Play, Collectives, Content Monetization, Podcast, Video Podcast

Don’t forget to check out Go for Donny! Switch to Channel 2 where we get to ask our guests some more in depth questions that you the listener want answers too.
“Go for Donny!” & “Switch to Channel 2” can be found on all available podcast platforms.
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