In this episode of Global Economic Press, Alex Brady delves into the innovative world of dynamic Quick Response technology with a spotlight on Xcan It's latest feature, "Print Now – Link Later." This United Kingdom-based company is transforming film and trailer campaigns by allowing studios and marketers to print promotional materials well in advance, without being tied to a fixed web address. The dynamic Quick Response codes enable marketers to assign, update, or change the destination behind each code at any time, providing unprecedented flexibility and eliminating the need for costly reprints. This innovation is set to revolutionize marketing strategies in the entertainment industry by synchronizing Quick Response content with release dates and live events, thus enhancing fan engagement.

Xcan It's dynamic Quick Response codes are designed for modern film marketing, allowing for seamless transitions between teaser trailers, final trailers, and ticketing information. The technology supports last-minute updates and drives fans to social media campaigns, augmented reality content, and behind-the-scenes clips. Additionally, Xcan It offers durable print solutions for high-traffic environments, ensuring long-lasting, scannable accuracy. With robust analytics, film marketers can track scan performance and optimize future campaigns. This future-proof solution is set to become a standard in trailer campaigns and out-of-home activations, providing a flexible, responsive platform for real-world entertainment marketing. For more information, visit Xcan It's website.