In this episode of Global Economic Press, Alex Brady delves into the transformative role of artificial intelligence in marketing, spotlighting OtterlyAI's recent accolade as a Cool Vendor in the 2025 Gartner Cool Vendors for Artificial Intelligence in Marketing report. OtterlyAI, based in Austria, is among the select few recognized for its innovative approach to enhancing brand visibility in AI-powered search environments. The discussion highlights how OtterlyAI is pioneering the shift from traditional search methods to conversational responses, where brands must now ensure their presence in AI-generated answers to maintain visibility.

OtterlyAI addresses this challenge through its Generative Engine Optimization platform, which offers marketing and content teams the tools to monitor brand mentions, uncover visibility gaps, and optimize content for AI-generated responses. The platform's capabilities extend across major AI search engines, including ChatGPT, Google AI Overviews, and Microsoft Copilot. As artificial intelligence continues to redefine marketing strategies, OtterlyAI stands out for its ability to help brands navigate this evolving landscape. For more information about OtterlyAI and to start a free audit of your brand's visibility in AI search, visit their website at https://otterly.ai/.