In this episode of Global Economic Press, Alex Brady delves into the intersection of search engine optimization and artificial intelligence, spotlighting a groundbreaking tool from Otterly.AI. The episode explores the launch of Otterly.AI's Generative Engine Optimization Audit Tool, which is designed to revolutionize how brands and search engine optimization professionals navigate the rapidly evolving landscape of artificial intelligence-powered search. This innovative tool provides a comprehensive framework for auditing artificial intelligence search visibility, benchmarking performance, and optimizing content to ensure brands remain competitive in the digital marketing arena.

Otterly.AI's Generative Engine Optimization Audit Tool addresses the growing influence of generative search platforms like ChatGPT, Perplexity, Google Artificial Intelligence Overviews, Gemini, and Microsoft Copilot on consumer discovery. By offering a structured checklist, the tool empowers search engine optimization teams to identify strengths, weaknesses, and opportunities in artificial intelligence-driven search, ensuring they stay ahead of shifts from traditional keyword-based optimization to prompt-driven and artificial intelligence-curated visibility. For more information about Otterly.AI and its innovative tools, visit their website at https://otterly.ai/.