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Every law firm owner will leave the business one day. The only question is whether that happens by design or by default.

In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful.

📰 About Brian Zapf:
Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make your law firm profitable, sellable, and operationally independent from you. His firm works with boutique law firms doing $1M to $20M in revenue and gets them to the point of $1M+ in annual profit, without the owner having to work 60-hour weeks.

👉 Sasha and Brian explore:

– Why over 80% of law firm owners never sell their business, they just shut it down

– What the other 20% do differently to walk away with real money

– How to spot and fix “profit leaks” in your firm (especially payroll)

– Why hitting $1M in profit is very different than hitting $1M in revenue

– How to shift from being the chief doer to being a real business owner

– What marketing investment really looks like when you want to grow fast

👉 Main Takeaways from the Episode:
– Start planning your exit now, waiting costs you options and money.

– Build systems and processes so the firm runs without you.

– Empower your team to lead, buyers want a business, not a one-man show.

– Clean up your financials, messy books kill deals.

– Treat your law firm like an asset, not just a paycheck.

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Is your law firm built to last, or just to survive?

👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.

Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar

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📞 Connect with Brian Zapf:

• Website: https://www.flight.financial/

• LinkedIn: https://www.linkedin.com/in/bdzapf/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: [email protected]
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/