In this part two episode, Grace sits down with her business bestie Brooke to share the real story behind hosting unforgettable events and building powerful partnerships.

They talk about their journey from hosting their first Content Camp to leading retreats and masterminds for female entrepreneurs — and everything they learned along the way. From the emotional investment and financial risks to the unexpected moments (like late-night dishwashing!), they share it all.

If you’re dreaming of launching your own event, building a community, or creating something bigger than yourself, this conversation is a reminder that even the challenges are working for you.

Grace and Brooke dive into the real work behind curating events — highlighting the importance of partnerships, communication, location, and resilience. They show how hosting events takes emotional intelligence, technical skills, and a deep commitment to self-care. Their biggest message? Growth happens when you embrace imperfection and just start.

Here are some key takeaways:

• Embrace your unique journey and give yourself grace because growth isn’t linear and your path is meant to be your own.
• Location is everything when planning events, setting the tone and energy for the entire experience.
• Budget wisely to avoid financial pitfalls and treat every event like a true business investment.
• Over-communicate with your team, vendors, and attendees to build trust and avoid confusion.
• Hosting events will test your resilience, but challenges are where true leadership is built.
• Safe spaces create room for true reflection and growth, allowing people to step into their next level.
• Understand the emotional toll that comes with leadership and protect your energy along the way.
• Prioritize self-care and create buffer time before and after events to recharge and show up as your best self.
• Masterminds can change your business with just one golden nugget, so stay open to even the smallest insights.
• Tech and strategy matter and are worth investing in to create a smooth, professional experience for attendees.
• Use playful pricing strategies and trust your intuition to make selling feel more aligned and fun.
• Taking action matters more than being "ready" or perfect, because clarity comes through doing.
• Everyone is in a different season, so lead with compassion and meet people where they are.
• Remember, events are your blank canvas to create something beautiful, so don’t be afraid to make it your own.

Brooke is a multi-passionate entrepreneur and business coach who loves to help women thrive in business. Brooke is a former restaurant owner who now loves helping women step into their purpose through business. Brooke is a social selling six figure earner, a franchise owner, a co-owner of a metal art business that supports veterans, a mama and a business coach.

Also a fertility advocate who ministers to women facing fertility challenges. Brooke puts her faith and family first and believes the hustle is dead and manifesting business goals is better than the hustle and grind.

Connect with Brooke
Instagram: @brookeberndt.businesscoach
Website: https://stan.store/brookeberndtbusinesscoach

Connect with Brooke
Instagram: @brookeberndt.businesscoach
Website:

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