Are you struggling to break through your income ceiling despite working hard and attending countless seminars? In this eye-opening episode, I sit down with Dr. Noah St. John, known worldwide as the "Father of Afformations" ( with an “o”—to distinguish his approach from traditional affirmations).

He found that classic affirmations like “I am confident” or “I am wealthy” often triggered resistance in the subconscious mind. If you don’t believe the statement, your brain basically replies, “Yeah, right.” So instead, he developed Afformations, which are empowering questions that assume the positive outcome is already true. For example:

This subtle shift turns your brain into a kind of internal search engine, prompting it to look for reasons the statement could be true. He believes this method bypasses internal resistance and rewires limiting beliefs more effectively.

So no—he doesn’t call them affirmations. He calls them Afformations, and he sees them as a breakthrough in personal development. Want to try crafting a few together? I’d be happy to help.

and mental health coach to high-profile clients. Noah shares his remarkable journey from contemplating suicide to becoming a sought-after expert on personal development and financial success.

Key Takeaways:

Unlocking Your Seven-Figure Potential

Noah introduces his latest book, "The Seven Figure Expert," and explains how it can guide you to a life of greater impact, influence, and financial freedom. Learn how to:

Real-World Success Stories

Discover how Noah's clients have achieved remarkable results, including:

This conversation is packed with actionable advice for entrepreneurs, business owners, and anyone looking to break free from their current limitations. Whether you're just starting out or seeking to scale your existing success, you'll find valuable insights to help you on your journey.

Don't miss this opportunity to learn from Noah's wealth of experience and start giving a heck about your personal and professional growth. Tune in now and take the first step towards eliminating your head trash and unlocking your true potential!

Connect with Dr. Noah St. John:Website: https://noahstjohn.com/Instagram: https://www.instagram.com/noahstjohnFacebook: https://www.facebook.com/noahstjohnLinkedIn: https://www.linkedin.com/in/noahstjohn/TikTok: https://www.tiktok.com/@noahstjohn.com?lang=enX: https://x.com/noahstjohn

Connect with Dwight Heck:Website: https://giveaheck.com (Free Book Offer)

Instagram: https://www.instagram.com/give.a.heck

Facebook: https://www.facebook.com/dwight.heck

Facebook Group: https://www.facebook.com/groups/Giveaheck

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LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/

TikTok: https://www.tiktok.com/@giveaheckX: https://x.com/give_a_heck

• Instead of: “I am confident,”• You’d ask: “Why am I so confident?”• The true power of system-driven success versus personality-driven success• How to identify and eliminate the head trash holding you back• Strategies for achieving rapid growth in your business and personal life• The importance of surrounding yourself with the right people for success• Set clear, achievable goals and overcome self-sabotaging thoughts• Leverage your unique strengths to create a thriving business• Balance ambition with relaxation for optimal well-being and success• Tripling an investment in just two weeks• Growing a company from 7 to 8 figures in 18 months• Finally taking a dream 7-week vacation after 20 years of hard work