Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79

In this episode, Alex talks with Dawid Zimny from NerdCow, a web design agency that specialises in "untangling the chaos" for B2B and SaaS companies. David explains their unique approach to web development that focuses heavily on stakeholder alignment, collaborative workshops, and understanding the true business problems behind website requests.
Key topics include why involving all stakeholders early prevents costly revisions, the reality of user attention spans, the differences between B2B and B2C website approaches, and why qualitative user testing often provides more valuable insights than analytics alone. Perfect for marketing professionals, business owners, and anyone planning a website redesign.
Connect with Dawid Zimny:
LinkedIn: https://www.linkedin.com/in/dawid-zimny
NerdCow Website: https://nerdcow.co.uk
Chapters

00:00 Introduction and Guest Overview
03:04 The Importance of Stakeholder Alignment
07:37 Involving Key Decision Makers Early
10:07 Website Development Process Overview
15:30 The Psychology of Web Design
20:03 Attention Spans and Website Engagement
25:28 Focusing Your Website Hero Section
27:01 B2B vs B2C Web Design Differences
33:12 Analytics vs Qualitative User Insights
36:36 Understanding Your Customer's Real Needs
39:23 Top Advice for Website Redesigns
41:24 Connect with Dawid & NerdCow

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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