The Future of Marketing and Sales: Real-World AI Applications with Mickael Aubard - Ep.102

In this illuminating episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome back Mickael Aubard to discuss AI's transformative impact on marketing workflows. Mickael shares how his work at AdManage.ai is saving media buyers hundreds of hours monthly by automating repetitive ad creation tasks.
The conversation explores how AI differs from traditional automation tools, with examples of time-saving workflows that preserve personal communication styles. Discover how brands are using AI to mine customer comments for product insights, leading to viral marketing opportunities. The trio also addresses common fears about AI adoption and why embracing this technology as a productivity tool rather than a replacement is crucial for staying competitive.
Listen for practical examples of AI applications in marketing, from automated post-meeting summaries to scaling ad campaigns, and learn why creating effective AI prompts might be the next essential human skill in the workplace.

Chapters

00:00 Introduction to Mickael, our first repeat guest
03:02 AI automation vs traditional automation tools
05:05 Structuring calls for better AI transcription
10:04 Introduction to AdManage.ai and time-saving
14:15 Why running multiple ads matters
19:20 Mining comments data for marketing insights
24:02 Using AI to analyse customer feedback
27:19 The camp against AI: fear of the unknown
32:19 Technology adoption cycles are accelerating
36:58 AI's personal touch: Claude quotes Erica!
40:30 The human element remains essential in AI
45:12 Final takeaways on embracing AI properly

Guest Bio

Mickael works with AdManage.ai, helping brands save hundreds of hours monthly launching ads in less than a minute on platforms like Meta and TikTok. The company works with over 200 brands including Canva, Bolt, Wise, and Perplexity. Prior to joining AdManage.ai, he gained extensive experience in performance marketing and growth.
Resources Mentioned

- AdManage.ai - Tool for launching multiple ads quickly across platforms
- Fathom - Call recording and transcription tool with new AI search capabilities
- ChatGPT - AI assistant for creating customised workflows
- Gemini - Google's AI assistant mentioned for prompt creation
- Claude - AI assistant that can find patterns in large datasets
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast