Irvin Benitez founded a small party in the Washington Heights neighborhood of New York City that quickly blew up into the phenomenon that is now Brunch Bounce. Apt 78, the original venue, held no more than 80 people and within a year they were entertaining 2000 at La Marina. Irv flipped that momentum into the Greatest Day Ever festival and a series of new concept parties. In GLR 003 we talk to Irv about the original idea for Brunch Bounce, getting the call from Major Lazer for a surprise pop-up at Apt 78, rethinking the modern festival, and reclaiming NYC nightlife from the bottle service clubs. Theme song by @ronaissance Subscribe on iTunes --> http://bit.ly/ghostlabitunes