“Meaningful Press Releases” with Mickie Kennedy (GWTW799)

Getting Work To Work

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3M ago 50:42

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What’s the first thing that comes to mind when you hear the term press release? Irrelevant? Old-fashioned? I know, boring, right? But nothing could be further from the truth. Today’s guest on the show is Mickie Kennedy, Founder and President of eReleases, the small business leader for press release distribution. He is an expert at helping small businesses increase their visibility and credibility. If you’re like me and know little to nothing about press releases, this episode will have you looking at them in a new way. In our conversation, we talk about the different types of press releases, the importance of providing data and context, how to approach writing press releases if you have a small audience or just starting out, and most importantly, how to keep your business fresh by constantly adapting and providing value.

“The finished product isn’t the press release, it’s the article that a journalist is going to write from that.” – Mickie Kennedy

Show Links

eReleases
Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall
Midjourney prompt for episode art: the words of a press release coming to life in the form of light texture colorful –ar 16:9

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