In this episode of Getting to the Bottom Line, host Stephanie Smith of New Light Financial Solutions is joined by her husband and business partner, Kris Smith, for a practical breakdown of five key revenue drivers that every business owner should understand. While many entrepreneurs believe increasing sales volume is the only path to more profit, Stephanie and Kris reveal smarter, more strategic levers that can dramatically impact your bottom line—without always needing more customers.
From improving lead generation and conversion rates to maximizing customer retention, purchase frequency, and transaction value, they explain how minor tweaks in these areas can lead to significant gains in revenue, profit, and cash flow. With relatable examples and actionable advice, this episode is your guide to unlocking hidden value already present in your business.
Whether you’re just starting out or looking to scale more efficiently, this conversation will help you get clear on what really moves the needle financially—and how to track it.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/
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