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537. From Taglines to Trust with Sasha Strauss

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Manage episode 516684193 series 1714413
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist.

How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience.

From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like "we're honored to do this work" and "if you need a payment plan, we can work with you."

In this Get Yourself Optimized episode, Sasha breaks down:

→ Why brand strategy is NOT advertising or marketing (and what it actually is)

→ How to leverage heritage assets that competitors can't replicate

→ The "teach, don't sell" approach that converts the toughest audiences

→ Why he teaches at three universities despite running a thriving agency

This episode is packed with actionable strategies you can implement immediately. Tune in! 🎧

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/537.

  continue reading

537 episodes

Artwork
iconShare
 
Manage episode 516684193 series 1714413
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist.

How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience.

From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like "we're honored to do this work" and "if you need a payment plan, we can work with you."

In this Get Yourself Optimized episode, Sasha breaks down:

→ Why brand strategy is NOT advertising or marketing (and what it actually is)

→ How to leverage heritage assets that competitors can't replicate

→ The "teach, don't sell" approach that converts the toughest audiences

→ Why he teaches at three universities despite running a thriving agency

This episode is packed with actionable strategies you can implement immediately. Tune in! 🎧

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/537.

  continue reading

537 episodes

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