This is our last episode of 2025! We'll see you back here in January 2026 <3

Meet Sehreen Noor Ali, a zero-to-one founder who made one of the hardest decisions in entrepreneurship: letting go of a business that was technically working.

Sehreen co-founded Sleuth, a venture-backed pediatric health startup that reached 64,000+ families, earned Fast Company recognition, and achieved a $3 CAC in an industry where the average is $168. On paper, the company was strong. But behind the scenes, market shifts, a caregiving crisis, and growing founder depletion forced a deeper reckoning.

In this Founder Confession episode of Get Sh!t Done, Sehreen pulls back the curtain on what it actually looks like to evaluate alignment, confront sunk-cost thinking, and walk away with integrity, without burning bridges or losing yourself in the process.

💡 Here’s what you’ll learn in this episode:

• How to Grow Through Trust (Not Hustle): How Sleuth built demand by positioning around shared identity, transparency, and community—leading to 64,000+ engaged families.
• How to Tell When the Math Stops Mathing: The questions Sehreen used to evaluate whether continuing, pivoting, or shutting down was the right move.
• How Founder Depletion Shows Up Before Burnout: The early signals that quietly distort decision-making and how to recognize them in your own business.
• How to Navigate Hard Conversations With Integrity: The framework Sehreen used to communicate her decision clearly to investors and stakeholders.
• How to Rebuild What’s Next With Intention: How Sehreen rebuilt her work through Te Cura Labs, including finding her ICP, packaging her expertise, and going upmarket to create sustainable revenue.

If you’re an entrepreneur, operator, or ecosystem leader navigating a crossroads or quietly wondering if it’s time to let something go—we hope this episode will help you slow down, get honest, and choose your next move without guilt.

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