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Episode 168 How to build a language course people are deseprate to buy

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Manage episode 476897198 series 2969684
Content provided by Ola Kowalska. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ola Kowalska or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’ve ever wondered why your course isn’t selling – or you’re just starting out and want to avoid wasting time on offers that flop – this episode is a must-listen. I break down the art and science of building offers that don’t just sound good on paper, but actually sell.

Here’s what we talk about in this episode:

  • Why a strong offer is non-negotiable if you want your business to grow
  • The power of thinking like your client, not like a teacher – because your clients don’t want what you think they need
  • How being super specific (like ‘courses for Brazilians relocating to Australia’) helps you stand out in a saturated market
  • The role of market research and beta testing in shaping offers that resonate
  • Why listening to your current clients can be your best source of product ideas (and no, ‘I know what they need’ doesn’t count)
  • The ‘chocolate vs broccoli’ analogy you didn’t know you needed: how to package your offer so people actually want it

If you're serious about creating a language course that becomes the backbone of your business, don’t skip this one.

If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.

  continue reading

169 episodes

Artwork
iconShare
 
Manage episode 476897198 series 2969684
Content provided by Ola Kowalska. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ola Kowalska or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’ve ever wondered why your course isn’t selling – or you’re just starting out and want to avoid wasting time on offers that flop – this episode is a must-listen. I break down the art and science of building offers that don’t just sound good on paper, but actually sell.

Here’s what we talk about in this episode:

  • Why a strong offer is non-negotiable if you want your business to grow
  • The power of thinking like your client, not like a teacher – because your clients don’t want what you think they need
  • How being super specific (like ‘courses for Brazilians relocating to Australia’) helps you stand out in a saturated market
  • The role of market research and beta testing in shaping offers that resonate
  • Why listening to your current clients can be your best source of product ideas (and no, ‘I know what they need’ doesn’t count)
  • The ‘chocolate vs broccoli’ analogy you didn’t know you needed: how to package your offer so people actually want it

If you're serious about creating a language course that becomes the backbone of your business, don’t skip this one.

If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.

  continue reading

169 episodes

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