Staycation Case Study: Is Paying for TV Exposure Worth It for STRs?

Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management

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3d ago 35:22

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Is it really worth paying to be featured on a TV show if you want to grow your STR business?

In this episode of Get Paid For Your Pad, Eric Moeller, Co-Founder of Freewyld, and Kaye Putnam, Head of Marketing at Freewyld, share their full experience of getting featured on the Emmy-awarded TV show Staycation. They explain why they invested, what happened behind the scenes, and the results they saw in direct bookings, brand awareness, and content creation.

In this episode you will learn:

How Freewyld got featured on Staycation and what it cost
The impact on website traffic, direct bookings, and STR brand authority
Why social proof and video content can be more powerful than reach

We also talk about:

Using podcasts, PR, and influencer collabs to grow your STR business
How backlinks and SEO drive direct booking growth
The future of SEO in a world of AI and ChatGPT

Keywords: STR, Staycation, direct bookings, Freewyld, short-term rental marketing, social proof, content marketing, influencer marketing, Airbnb growth, OPA strategy, SEO for STR

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