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I Have Built It and They Shall Come! Why That Marketing Approach Simply Will NOT Work
Manage episode 479598822 series 3606088
Does this sound familiar? You've spent all your money and much blood, sweat and many tears to get your glamping or short term rental business finished and ready to launch. You pop it on Airbnb and tumbleweed. No bookings. Cash is running low. What next?
In this episode, Sarah dives deep into why the "build it and they'll come" approach is the fastest route to empty bank accounts and sleepless nights. Plus, she'll share her tried-and-tested strategies to get those commission-free direct bookings rolling in from day one.
You'll discover why starting your marketing BEFORE you open your doors is an absolute must for your business and why you need to get it in front of the RIGHT people at the RIGHT time.
So if you're about to launch your holiday business, market a brand new unit or that shiny new sauna you've added, this episode is for you!
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Key Takeaways:
- Marketing is essential to ensure guests can discover your accommodation; building it simply isn't enough.
- Understanding the booking journey is crucial for effective marketing and attracting guests.
- Relying solely on online travel agents can hinder visibility and lead to financial losses.
- Establishing a pre-launch audience can significantly enhance your marketing effectiveness and booking success at launch.
- Consistent engagement with potential guests helps build trust and increases the likelihood of bookings.
- A comprehensive marketing plan must be implemented well in advance of your opening date to maximise visibility.
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FREE GUIDE: Grab my 7-Step Launch Marketing Blueprint here
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Connect with Sarah:
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Are you ready to take more direct bookings?
Take Sarah's FREE quiz here to find out how ready you are with your marketing to ditch the likes of Airbnb! Put your business to the test...
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