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What better way to launch Season 6 of Get Amplified than with the experienced and innovative GTM leader, Ross Brown.
This episode is jam packed with stories and nuggets of partnering strategy. You’ll need your fast listening ears as it is a wild ride with some brilliant metaphors and stories that had us leaning in for more!
With an impressive career that spans over three decades, including senior leadership roles at Citrix, Microsoft, VMware, and Oracle, we delve into the topic of teaming at scale. Ross shares his vast experience and insights into how strategic partnerships can drive efficiency and success.
We discuss how businesses can thrive by focusing on their core competencies and outsourcing the rest. Through relatable examples like the UK's wine industry and the metaphor of house building, we hear how specialization leads to greater value creation.
Getting into the nitty gritty, we discuss driving behavioural change through well-designed incentives, using Microsoft's transition to a rateable revenue model as a case study.
Ross shares riveting stories of deep tech partnerships, such as those between Oracle, Accenture, and Quantify, that showcase the transformative power of clear role alignment and expertise sharing.
This episode offers a compelling take on how effective teaming and trust-building are crucial in today’s competitive landscape.

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