If you think culture is free brekkie and a flash coffee machine, think again - this is the nuts-and-bolts playbook to build a standards-driven, high-performance team in a real Aussie studio.

In this episode, we get practical: exactly how to reset your vision, earn buy-in fast, set non-negotiables, and run a 90-day turnaround that dials up performance without burning your people out.

Here’s what we’re covering:

-Culture ≠ perks: it’s standards, rituals and accountability (not vibes)

-How to relaunch your vision with vulnerability - and make it about your team’s financial freedom

-The 90-day turnaround: lead with actions, earn respect, then meet

-Non-negotiables are the floor: reward behaviours, not just outcomes

-Gamify the next month: incentives, consequences, and removing fear of failure

-Measuring culture: track the intangibles and non-talent KPIs that actually win games

-Hiring truths: choose culture fit over raw talent (“change the man or change the man”)

-Everyone’s a leader: clear lanes of ownership that lift standards

-The SRB framework (Situation-Impact-Behaviour) for tough conversations

-Reframes that kill frustration, keep your best people, and create momentum

… and a whole lot more

Chapters:

⏳ [00:00] Culture Isn’t Perks - It’s Standards, Rituals, Accountability

⏳ [01:26] The Playbook Brief: Bringing World-Class Culture to Small Teams

⏳ [02:52] Re-Energising a Team After Poor Leadership: Vision & Vulnerability

⏳ [06:31] Cadences & Ownership: Weekly/Monthly Rhythm That Sticks

⏳ [07:19] Week One: The “Respect Checklist” and Leading With Actions

⏳ [09:03] Link Personal Goals to Business Goals (You Go First on Vulnerability)

⏳ [12:29] Make Non-Negotiables the Win Condition - Reward Behaviours

⏳ [16:02] Gamify the Next 90 Days: Incentives, Consequences, Accountability

⏳ [18:13] How to Measure Culture: Intangibles and Non-Talent KPIs

⏳ [21:27] Talent vs Culture Fit: Pick Your Pain (Choose Culture)

⏳ [24:05] “Change the Man or Change the Man”: Setting a Standard

⏳ [29:03] Tough Chats Made Simple: The SRB (Situation-Impact-Behaviour) Model

⏳ [36:04] Avoiding Conflict Loses Your Best People

⏳ [38:32] The Simple Truth: Standards Drive Everything

⏳ [40:01] When Culture Runs Without You (And Attracts Performers)

⏳ [41:15] Wrap-Up & Your Next Step

Hope you enjoy!

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

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