Ritesh Patel is the Co-Founder and CEO of The Ticket Fairy, an all-in-one ticketing and marketing platform helping events and venues grow revenue, cut risk, and fight scalping. He’s also the Founder of LOCUS, a destination drum & bass festival in Mexico and Bali. With over 20 years in live entertainment and a background in tech, Ritesh combines creative and technical expertise to solve the toughest challenges facing event producers today. His motto: “Leave the house and good things happen.”In this conversation, Ritesh discusses the intricacies of ticketing and how promoters can unlock profit margins without resorting to unethical practices. He emphasizes the importance of finding small, incremental revenue strategies that can collectively lead to significant financial gains for shows.This Episode is brought to you by ETC, Delicate Productions and Artistry In Motion