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Content provided by Barry Alt & Annette Bauer, Barry Alt, and Annette Bauer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Alt & Annette Bauer, Barry Alt, and Annette Bauer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Building Trust Is Non Negotiable with Jason Wenig from The Creative Workshop | S2 E10

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Manage episode 505320790 series 3572143
Content provided by Barry Alt & Annette Bauer, Barry Alt, and Annette Bauer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Alt & Annette Bauer, Barry Alt, and Annette Bauer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Supported by:
➡️ Red Line Synthetic Oil: https://www.redlineoil.com/
➡️ AMD: https://www.autometaldirect.com/
➡️ POWERtube TV: https://watchpowertubetv.com/
In this episode of Gearheads n’ Gasoline, hosts Barry Alt and Annette Bauer welcome Jason Wenig, owner of The Creative Workshop, to discuss his journey from a corporate executive to a leader in concourse-level automotive restoration. Jason shares insights into his early experiences with cars, the challenges of building a successful restoration business, and the importance of client relationships. He also delves into marketing strategies, the significance of word-of-mouth referrals, and the evolving landscape of the automotive restoration industry. In this conversation, Jason Wenig discusses the importance of building trust with clients in the automotive restoration industry, emphasizing that character and integrity are paramount. He stresses the importance of referrals and repeat business, illustrating how strong relationships contribute to long-term success.
Takeaways:

  • Bootstrapped from Scratch: He transformed a rat-infested, failing shop into a world-class restoration facility
  • Team Took Time: It took over a decade to build the right skilled team to match his high standards
  • Repeat Business is Gold – Many clients return with new projects, often reserving shop time in advance
  • Word-of-Mouth Wins: Referrals and relationships remain the most effective growth engine
  • Strategic Visibility: He uses print ads, social posts, and events to maintain presence
  • Professional Presence Matters: A clean website, proper email, and branding are must-haves
  • Hands-On Mentorship: Always has apprentices in the shop to pass on restoration skills
  • Industry Advocacy: Serves on the RPM Foundation board to support youth training and education
  • Inspire the Next Gen: He believes early exposure helps steer young talent into creative automotive careers

Guest Bio:
Jason Wenig is the owner of The Creative Workshop, a concours restoration shop. He is the co-executive director of Motorcar Cavalcade and serves on the Board of Directors of the America's Automotive Trust. A lifelong automobile aficionado, Wenig began his professional career in an executive position at a car-focused internet startup before beginning his Pebble Beach award-winning restoration business in 2002. Wenig and his shop were most recently awarded the RPM Foundation Restorer’s award in 2022.
Guest:

Hosts:
Barry Alt, Motorhead Digital

Annette Bauer, Annette Bauer Creative

Don’t miss an episode from Gearheads n’ Gasoline!

You can reach us at [email protected]
Audio Production by: Mantis Media

  continue reading

19 episodes

Artwork
iconShare
 
Manage episode 505320790 series 3572143
Content provided by Barry Alt & Annette Bauer, Barry Alt, and Annette Bauer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Barry Alt & Annette Bauer, Barry Alt, and Annette Bauer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Supported by:
➡️ Red Line Synthetic Oil: https://www.redlineoil.com/
➡️ AMD: https://www.autometaldirect.com/
➡️ POWERtube TV: https://watchpowertubetv.com/
In this episode of Gearheads n’ Gasoline, hosts Barry Alt and Annette Bauer welcome Jason Wenig, owner of The Creative Workshop, to discuss his journey from a corporate executive to a leader in concourse-level automotive restoration. Jason shares insights into his early experiences with cars, the challenges of building a successful restoration business, and the importance of client relationships. He also delves into marketing strategies, the significance of word-of-mouth referrals, and the evolving landscape of the automotive restoration industry. In this conversation, Jason Wenig discusses the importance of building trust with clients in the automotive restoration industry, emphasizing that character and integrity are paramount. He stresses the importance of referrals and repeat business, illustrating how strong relationships contribute to long-term success.
Takeaways:

  • Bootstrapped from Scratch: He transformed a rat-infested, failing shop into a world-class restoration facility
  • Team Took Time: It took over a decade to build the right skilled team to match his high standards
  • Repeat Business is Gold – Many clients return with new projects, often reserving shop time in advance
  • Word-of-Mouth Wins: Referrals and relationships remain the most effective growth engine
  • Strategic Visibility: He uses print ads, social posts, and events to maintain presence
  • Professional Presence Matters: A clean website, proper email, and branding are must-haves
  • Hands-On Mentorship: Always has apprentices in the shop to pass on restoration skills
  • Industry Advocacy: Serves on the RPM Foundation board to support youth training and education
  • Inspire the Next Gen: He believes early exposure helps steer young talent into creative automotive careers

Guest Bio:
Jason Wenig is the owner of The Creative Workshop, a concours restoration shop. He is the co-executive director of Motorcar Cavalcade and serves on the Board of Directors of the America's Automotive Trust. A lifelong automobile aficionado, Wenig began his professional career in an executive position at a car-focused internet startup before beginning his Pebble Beach award-winning restoration business in 2002. Wenig and his shop were most recently awarded the RPM Foundation Restorer’s award in 2022.
Guest:

Hosts:
Barry Alt, Motorhead Digital

Annette Bauer, Annette Bauer Creative

Don’t miss an episode from Gearheads n’ Gasoline!

You can reach us at [email protected]
Audio Production by: Mantis Media

  continue reading

19 episodes

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