In this week’s Business Bytes, Garry shares actionable digital marketing strategies for small and medium-sized enterprises (SMEs) to enhance their online presence. He addresses questions from his Instagram followers and discusses five key strategies: leveraging podcasts, utilising live streaming, creating compelling corporate videos, collaborating with influencers, and harnessing customer testimonials. Garry emphasises the importance of building meaningful connections with audiences and provides practical tips to help businesses increase their brand visibility and engagement in a competitive digital landscape.

Audience Engagement Call (00:00:17)
Garry invites his Instagram followers to submit questions about digital marketing.

Support for the Podcast (00:02:31)
Garry discusses the importance of listener support for the podcast's authenticity.

Maximising Online Presence (00:03:40)
Introduction to five actionable strategies for enhancing online engagement.

Leveraging Podcasts (00:03:40)
Garry explains how podcasts build authority and connect with audiences.

Utilising Live Streaming (00:07:40)
Discussion on the power of live streaming for real-time audience interaction.

Creating Corporate Videos (00:10:35)
Importance of corporate videos in showcasing brand values and building connections.

Collaborating with Influencers (00:13:17)
Strategies for using influencers and turning customers into brand ambassadors.

The Power of Customer Testimonials (00:15:36)
Emphasising the impact of customer testimonials on trust and credibility.

Conclusion and Future Planning (00:18:07)
Encouragement to incorporate discussed strategies into future digital marketing efforts.