We promise we are not as Horrible as you think at video games, well maybe. Join us in a weekly show discussing video games, the culture around it and the latest topics going on in the industry. You’ll find insightful discussions , game reviews, and industry news that cater to all gaming enthusiasts. Join us as we dive deep into the world of gaming, sharing our thoughts and experiences. Give us a listen and share us with your friends. Your feedback is always welcome, and we appreciate your su ...
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Content provided by Joseph Kim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joseph Kim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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MMPs and Attribution: What Game Studios Need to Know to Grow
Manage episode 464079015 series 3005070
Content provided by Joseph Kim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joseph Kim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Leading mobile gaming experts break down everything you need to know about Mobile Measurement Partners (MMPs) in 2025. Get insider perspectives from AppsFlyer, Wildcard Games, and industry veterans on when to use MMPs, how much they really cost, and where the industry is heading. Perfect for mobile game developers, UA managers, and studio executives looking to optimize their marketing strategy and understand the evolving role of MMPs in today's privacy-first environment. OUTLINE: 00:00 - Introduction & Overview 03:43 - What is an MMP? Core Functions Explained 05:28 - SDK Integration Benefits 08:02 - Attribution & Performance Tracking 12:24 - Impact of IDFA Deprecation 16:32 - When Do Studios Need an MMP? 24:42 - Cost Breakdown for Studios 27:54 - Self-Attributing Networks (SANs) 32:45 - Working with Multiple Ad Networks 38:59 - Creative Optimization & AI Tools 43:08 - Data Clean Rooms & Privacy 51:09 - Open Source MMP Projects 53:52 - Future Trends in Mobile Marketing 57:47 - Industry Changes & Consolidation 1:01:02 - Final Thoughts & Recommendations SPEAKERS: ✅ Josh Chandley. Co-founder and COO at WildCard Games. ✅ Joseph Kim. CEO at Lila Games. ✅ Brian Murphy. Head of Gaming and New Product Strategy at AppsFlyer. ✅ James O’Claire. Former COO at Bubbleye. Founder Open Attribution. For links and additional info go to Gamemakers.com
160 episodes
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Manage episode 464079015 series 3005070
Content provided by Joseph Kim. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joseph Kim or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Leading mobile gaming experts break down everything you need to know about Mobile Measurement Partners (MMPs) in 2025. Get insider perspectives from AppsFlyer, Wildcard Games, and industry veterans on when to use MMPs, how much they really cost, and where the industry is heading. Perfect for mobile game developers, UA managers, and studio executives looking to optimize their marketing strategy and understand the evolving role of MMPs in today's privacy-first environment. OUTLINE: 00:00 - Introduction & Overview 03:43 - What is an MMP? Core Functions Explained 05:28 - SDK Integration Benefits 08:02 - Attribution & Performance Tracking 12:24 - Impact of IDFA Deprecation 16:32 - When Do Studios Need an MMP? 24:42 - Cost Breakdown for Studios 27:54 - Self-Attributing Networks (SANs) 32:45 - Working with Multiple Ad Networks 38:59 - Creative Optimization & AI Tools 43:08 - Data Clean Rooms & Privacy 51:09 - Open Source MMP Projects 53:52 - Future Trends in Mobile Marketing 57:47 - Industry Changes & Consolidation 1:01:02 - Final Thoughts & Recommendations SPEAKERS: ✅ Josh Chandley. Co-founder and COO at WildCard Games. ✅ Joseph Kim. CEO at Lila Games. ✅ Brian Murphy. Head of Gaming and New Product Strategy at AppsFlyer. ✅ James O’Claire. Former COO at Bubbleye. Founder Open Attribution. For links and additional info go to Gamemakers.com
160 episodes
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Similar to GameMakers
We promise we are not as Horrible as you think at video games, well maybe. Join us in a weekly show discussing video games, the culture around it and the latest topics going on in the industry. You’ll find insightful discussions , game reviews, and industry news that cater to all gaming enthusiasts. Join us as we dive deep into the world of gaming, sharing our thoughts and experiences. Give us a listen and share us with your friends. Your feedback is always welcome, and we appreciate your su ...
…
continue reading
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Since 2005, the CAGcast has been a pretty silly podcast about video games and the topics that affect gamers. Hosts CheapyD, Wombat, and Shipwreck talk industry news, review games, supply game shopping tips and generally share too much of their personal lives. Giving new meaning to "Talk is Cheap", the CAGcast is the official Podcast of the video game shopping community, CheapAssGamer.com.
…
continue reading
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…
continue reading
Audio home of The Jimquisition, featuring its lovely little podcast, Podquisition - starring Jim Sterling, Laura Kate, and Conrad Zimmerman!
…
continue reading
Let’s Drone Out is a light-hearted and chatty drone focused podcast. Recorded live and interactively every Thursday 8-9 pm UK time on YouTube, come join the interactive chat. Jack and his wife Tony, as well as the rest of the LDO crew are here to bring noobs and pros together. Tune in every Thursday at 8:00PM UK time for the latest on tech, events, news, interviews and a behind the scenes look into the hobby. LEGAL NOTICE: Any views expressed by any guests on this show are personal and may ...
…
continue reading
Hear the magic that happens when all members of the IGN UK team run head first at each other to chat about video games, movies, TV shows and weird things they've put in their mouths. IGN UK Podcast is a part of the Geek Media Podcast Network, an IGN Entertainment Brand. Visit Geek.com for more information.
…
continue reading
Every week 4 best friends Greg “GameOverGreggy” Miller, Tim Gettys, Nick Scarpino, and Andy Cortez hang out to discuss popular culture, the internet, social issues, movies, comic books, video games, and their lives with you and our super cool guests.
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The official podcast of GamersWithJobs.com, the GWJCC is our way of providing a podcast that feels like you are hanging out with friends after a long day in the office. We strive for smart, in-depth discussions about the latest games and gaming-related news, as well as light, playful tangents. We're always thrilled to talk about the new hotness, explore fun and strange indie gems, and revisit games old and new.
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continue reading
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