Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Brand Strategy Unpacked: Unearthing the essence of Eurovision

26:57
 
Share
 

Manage episode 457128774 series 2402984
Content provided by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Having a clear brand positioning is key to creating brand consistency and connection across time and touchpoints. The Eurovision song contest is hosted by a new country with a new campaign each year so creating brand clarity is especially key.

In this episode, Lina Moussaoui, Brand Manager for the Eurovision Song Contest at the European Broadcasting Union and Marise Pronk, Senior Account Manager at Kantar talk to Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar about how they unearthed the essence of the brand and created a clear framework to connect and inspire all their internal and external partners.

The written case study, ‘Great brands are built on great stories’ can be found in Kantar’s Brand Strategy Unpacked booklet here.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

211 episodes

Artwork
iconShare
 
Manage episode 457128774 series 2402984
Content provided by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Having a clear brand positioning is key to creating brand consistency and connection across time and touchpoints. The Eurovision song contest is hosted by a new country with a new campaign each year so creating brand clarity is especially key.

In this episode, Lina Moussaoui, Brand Manager for the Eurovision Song Contest at the European Broadcasting Union and Marise Pronk, Senior Account Manager at Kantar talk to Lindsay Gorton-Lee, Brand Strategy Consultant at Kantar about how they unearthed the essence of the brand and created a clear framework to connect and inspire all their internal and external partners.

The written case study, ‘Great brands are built on great stories’ can be found in Kantar’s Brand Strategy Unpacked booklet here.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

211 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play