S7 E20: What is creativity and why does it matter? How does creativity differ from innovation? What is the role of imagination? Of education? In the Future of Creativity, we speak with Doreen Lorenzo, Assistant Dean at the School of Design and Creative Technology at the University of Texas and former President of frog design. In this expansive conversation, we talk about the importance of research, human-centered thinking, ideation, iteration, evolution, and execution. This is an amazing discussion no one in the design or creative worlds should miss.

ABOUT THE SERIES: FUTURE OF XYZ is an award-winning interview series that explores big questions about where we are as a world and where we’re going. Presented by iF Design- host of the prestigious iF DESIGN AWARD- FUTURE OF XYZ is also a proud member of the SURROUND Podcast Network. New episodes every other Thursday.

ADDITIONAL INFORMATION: Follow @futureofxyz and @ifdesign on Instagram, listen wherever you get your favorite podcasts, watch on YouTube, or visit ifdesign.com/XYZ for show links and more.