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#126 Synthetic Users in UX Research: Hype, Reality, and the Future of Design

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Manage episode 509961019 series 2612416
Content provided by Patricia Reiners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patricia Reiners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Future of UX, we dive into one of the most controversial topics in design right now: synthetic users.

These AI-generated “users” promise fast, cheap, scalable insights — but can they really replace talking to real people? I’ll walk you through:

  • What synthetic users actually are and how they’re created
  • The tools and platforms already being used in UX research
  • A real-world example comparing synthetic vs. real user interviews
  • Benefits like speed, inclusivity, and early idea testing
  • The risks: shallow answers, bias, lack of emotional depth, and ethical concerns
  • What the future holds for synthetic users and how designers should approach them

Whether you’re curious, skeptical, or somewhere in between, this episode will give you the full picture. Spoiler: empathy can’t be simulated.

Interesting resources:

🔗 Linkedin from Julian Della Mattia

🔗 Article about Synthetic User by NNNG

🔗 Paper abut Synthetic Users

🔗 Deep Dive into SyntheticUsers

👉 0€ AI mini Training for Designers 👈

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

AI for Designers: 5-week Bootcamp 💻

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Follow the Future of UX:

🎨 Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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💚 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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130 episodes

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iconShare
 
Manage episode 509961019 series 2612416
Content provided by Patricia Reiners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patricia Reiners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Future of UX, we dive into one of the most controversial topics in design right now: synthetic users.

These AI-generated “users” promise fast, cheap, scalable insights — but can they really replace talking to real people? I’ll walk you through:

  • What synthetic users actually are and how they’re created
  • The tools and platforms already being used in UX research
  • A real-world example comparing synthetic vs. real user interviews
  • Benefits like speed, inclusivity, and early idea testing
  • The risks: shallow answers, bias, lack of emotional depth, and ethical concerns
  • What the future holds for synthetic users and how designers should approach them

Whether you’re curious, skeptical, or somewhere in between, this episode will give you the full picture. Spoiler: empathy can’t be simulated.

Interesting resources:

🔗 Linkedin from Julian Della Mattia

🔗 Article about Synthetic User by NNNG

🔗 Paper abut Synthetic Users

🔗 Deep Dive into SyntheticUsers

👉 0€ AI mini Training for Designers 👈

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

AI for Designers: 5-week Bootcamp 💻

→ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for the ⁠waiting list⁠⁠⁠

💌 Newsletter

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow the Future of UX:

🎨 Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📸 Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🍏 Apple Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💚 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find Patricia on Socials

📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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130 episodes

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