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[Spotlight] How Case IH Turns Customer Insights Into Farm Equipment

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Manage episode 464765337 series 1114634
Content provided by Tim Hammerich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Hammerich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Hello fellow ag nerds. Today’s special episode is what I like to call a spotlight. Instead of our normal format of a 40 minute long form interview, it’s just a short peak into something interesting. The topics for these spotlights are determined in collaboration with our quarterly presenting sponsor, which this quarter is Case IH.

Dan Klein is the Customer Insights Lead at Case IH and CNH. Dan grew up on a farm in Southwest Wisconsin, where he stays actively involved, working with his brother on the family farm. He holds a bachelor’s degree in mechanical engineering and a master’s in Engineering Management, which have supported his 17-year career at CNH.

What I wanted to know from Dan is how a company of their size is incorporating feedback from customers into the design of their machinery. They have a “built by farmers” promise, but how are they actually executing on that?

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

  continue reading

451 episodes

Artwork
iconShare
 
Manage episode 464765337 series 1114634
Content provided by Tim Hammerich. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Hammerich or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Hello fellow ag nerds. Today’s special episode is what I like to call a spotlight. Instead of our normal format of a 40 minute long form interview, it’s just a short peak into something interesting. The topics for these spotlights are determined in collaboration with our quarterly presenting sponsor, which this quarter is Case IH.

Dan Klein is the Customer Insights Lead at Case IH and CNH. Dan grew up on a farm in Southwest Wisconsin, where he stays actively involved, working with his brother on the family farm. He holds a bachelor’s degree in mechanical engineering and a master’s in Engineering Management, which have supported his 17-year career at CNH.

What I wanted to know from Dan is how a company of their size is incorporating feedback from customers into the design of their machinery. They have a “built by farmers” promise, but how are they actually executing on that?

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.

  continue reading

451 episodes

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