In this first episode ever of Fundraising Illuminated, we’ve got a terrific guest: David Lively, who is currently the Senior Vice President for Alumni Relations and Development at Northwestern University. David is well known for his book Managing Major Gift Fundraisers: A Contrarian’s Guide.

In the book, David demonstrates his method for managing major gift officers and evaluating their performance on key metrics, and we talk to him in this episode about the metrics he uses.
We also talk with him about the new research he’s been working on that explores a concept he calls “net fundraiser value.” David’s research has been showing that the “net value” of fundraisers increases over time, making fundraiser tenure a key component for the success of a development program.
We highly recommend checking out David's book, Managing Major Gift Fundraisers, which can be purchased on the CASE website.
This podcast is produced by The Solas Group, a fundraising analytics and predictive modeling firm. Visit us at www.thesolasgroup.com or write to us at [email protected]. We would love to hear from you!