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The "Susan Smith" Paradox: Solving Duplicate Data in your CRM
Manage episode 523730558 series 3702329
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Why is it that even the smartest CRMs can't figure out that "Liz" and "Elizabeth" are the same person? In this episode, we dive into the chaos of nonprofit data management—from the nightmare of 3,600 donors named "Brown" to the infamous "husband’s email" scenario that corrupts donor records.
We explore the Click & Pledge "Temporary Contact" feature: a digital holding tank that uses progressive learning and aliases to stop duplicates before they start. Learn how to turn your database into a self-cleaning machine that gets smarter with every transaction.
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