How can an organization effectively use pre-events to sell out their gala well in advance of the event date?

In today’s episode, I talk with Anna Caitlyn Butler and Madeline Meyer, co-chairs of the upcoming Twilight on the Trail benefiting The Trail Conservancy.

The Trail Conservancy protects, enhances, and connects the Roy and Ann Butler Trail, the beloved nature path along Lady Bird Lake in downtown Austin. Its signature fundraiser, Twilight on the Trail, is one of Austin’s most anticipated annual events, held al fresco at The Four Seasons, right on the Roy and Ann Butler Trail.

Anna Caitlyn and Madeline share their knowledge and expertise on a variety of topics, including tips on how to use pre-events as a mechanism to sell tables, attracting a youthful and engaged crowd to your gala, seamlessly incorporating different seating options for guests, and so much more. This is one episode you will not want to miss.