What are the secrets to moderating engaging conversations with a high-profile, headline guest at your event? Today, I talk with Mark Updegrove, President & CEO of the LBJ Foundation to find out.

Over the years, Mark has interviewed and/or moderated conversations with seven former Presidents including the late Jimmy Carter. In addition to speaking with Presidents, he has also moderated conversations with high-profile musicians, journalists, authors, and other cultural icons.

In this episode, Mark shares tips on how to get a high-profile individual to say "yes" to a moderated/public conversation, how a moderator should prepare for a public conversation, and insights on how to handle high-profile individuals who have different onstage versus offstage personas. This is one episode you will not want to miss.