How does an organization host multiple successful signature fundraising events throughout the year that appeals to different aspects of their donor base? Today, I talk with Joni Krieg, the event chair for the upcoming Women's Council of the Dallas Arboretum and Botanical Garden's A Writers Garden and the events strategic advisor, Dorothea Melzer.

Each year, A Writer's Garden give donors and members the opportunity to mingle with acclaimed, well-known authors and artists in the nature, fashion, design, and lifestyle space. This year's event features acclaimed designer Martyn Lawrence Bullard author of Star Style, and Stefani Bittner, author of The Fragrant Flower and Harvest.

In this episode, Joni and Dorothea talk about a range of topics including how to discover the ideal writer or panel speaker for your audience, tips on engaging with celebrities and high-profile individuals so they say yes, and how to build a large loyal following for your signature fundraising events.