How does an organization host a successful kickoff party to keep guests excited about...and sets the tone for your upcoming gala or signature fundraising event?

Today, I talk with Jenny Todd, Vice President at the American Cancer Society to talk about one of their upcoming signature fundraising events: The 2025 Houston Cattle Baron's Ball.

The American Cancer Society is the nation's leading cancer fighting organization. Their innovative approach of effectively tapping into the spirit local communities is evident with the Houston Cattle Baron's Ball. One of Houston's top annual galas, the event draws well over a thousand attendees each year, raising well into seven figures for the organization.

In this episode, Jenny discusses a wide range of topics including creating strong event committees to carry out your events vision, tips on selecting the right theme to connect with your audience, innovative event activations to keep your audience engaged, and so much more. This is one episode you will not want to miss.